Lex is a writer who used to turn up her nose at SEO — with its forced keywords and its shady backlinks — until she met a team of people doing it right, and got roped in by her love of excellent content. Find her on Twitter @estherproject.
How to Listen and Learn from Your Market New buyers are driving an inbound marketplace, which means that now more than ever, marketers need to re-learn the importance of listening, and how to listen to new buyers. Consider:Only […]
How to Connect with Buyers in an Inbound Market Your brand has a unique opportunity to instantly connect with buyers and decision makers in the new marketplace, because the social, self-published web has forever changed the way that […]
5 SEO Metrics that Matter for 2016
As 2015 comes to a close and businesses review year-end metrics, marketing blogs are full of predictions for the new year: what will happen, what best practices will develop, what Google […]