Lex is a writer who used to turn up her nose at SEO — with its forced keywords and its shady backlinks — until she met a team of people doing it right, and got roped in by her love of excellent content. Find her on Twitter @estherproject.
SEO Results: How Long Does it Take? The timeframe for an SEO strategy might be one of the most hot-button issues in the industry. Brands are in a hurry: they want to know when they can see results and how quickly they can […]
How to Generate Leads from SEO SEO is universally accepted as an effective means of driving traffic to a website, but few sales and marketing teams consider it a tool for generating leads or driving conversions. The […]
5 SEO Metrics that Matter for 2016
As 2015 comes to a close and businesses review year-end metrics, marketing blogs are full of predictions for the new year: what will happen, what best practices will develop, what Google […]