Lex is a writer who used to turn up her nose at SEO — with its forced keywords and its shady backlinks — until she met a team of people doing it right, and got roped in by her love of excellent content. Find her on Twitter @estherproject.
How to Listen and Learn from Your Market New buyers are driving an inbound marketplace, which means that now more than ever, marketers need to re-learn the importance of listening, and how to listen to new buyers. Consider:Only […]
Google’s RankBrain and the Future of SEO It’s no secret that Google has been heavily invested in artificial intelligence research for years, and now we know why (at least in part). RankBrain is the latest addition to Google’s […]