Content that drives action.
Marketers as a whole are just beginning to wake up to the seemingly limitless potential of content marketing. For many businesses, the smart use of content to generate and nurture leads has the potential to generate more sales than any other single marketing tactic.
Content used specifically for lead generation can take on a variety of forms. For example:
- eBooks
- Guides
- Whitepapers
- Trend Reports
- Checklists
- Data Sheets
- Case Studies
- Feature Guides
- Analyst Reports
The process of creating the rich, deep and relevant content needed to generate new leads can be long and complex. How can we clearly demonstrate our company’s expertise and unique perspective? How do we ensure our content consistently delivers our brand message? What topics will be the most enticing to our audience? Who will write, edit, proofread, and design each piece?
We have been proud to partner with companies from Silicon Valley to Main Street to execute content strategies specifically tailored to build each individual organization’s brand, and we have learned many things along the way.
- You are the expert. The best projects pair up our driven and knowledgeable staff with the deep expertise within your organization.
- Our homework makes your life easier. We consume as much information about your company as possible, including existing content, internal strategy documents, detailed questionnaires, past press coverage, and more.
- Your time is extremely valuable. We stay organized so meetings can be productive and interviews with your experts can be focused and valuable.
- One writer might be good. A team of knowledgeable writers and editors can be out-of-this-world. Our staff is constantly building our broad, diverse team of dedicated and talented content professionals so we can assemble a team specifically suited to meet your unique challenges and needs.
It can take an enormous amount of time to produce lead generation content on your own. Our team is standing by, ready to support your efforts with the content production capacity you need.
What about SEO? You betcha! Our SEO philosophy permeates every piece of content we write.
Ready for more? To reach out to one of our content strategy consultants, use the form to the right or call (312) 470-6553.