Get lots more bang for your content-marketing-buck.
In a digital landscape that is starting to become flooded with ebooks, whitepapers, and every other form of downloadable content, more and more content is falling on deaf ears. Your audience doesn’t need (and won’t respond to) one more bland ebook, even if the topic is important to them. They want rich, informative, and unique content – and it must be marketed and promoted in a way that is both appealing and compelling.
Content marketing is not just creating good content. You must also market your content.
Every PDF created for lead generation is a product. Downloading and reading a PDF ‘costs’ your audience time, effort and energy, and it bears the ‘risk’ of unwanted calls and emails from your sales rep. Plus – this one’s a shocker – there’s competition! You probably aren’t the first (or last) company to write an ebook for your target audience.
So what can you do? Use compelling conceptual themes and visuals to attract. Turn an ebook release into an industry event. No matter the ebook and no matter the PDF, we can help you do more than just hit the publish button on your website.
Let us help with the strategy, or allow us to execute the project from beginning to end. Contact us via the form on the right or call 312.370.6553 for more details.