Blogging should be about results.
In a crowded online marketplace, your company blog offers enormous opportunities to attract new leads, stand out from the competition, and establish your company’s leadership and expertise. Your blog could be your most vital lead generation asset, so it MUST do more than spit out new content. It should go beyond “sharable” and accomplish specific business objectives:
- Increase site traffic
- Generate new leads
- Nurture existing leads
- Build brand awareness
- Reach new audiences
- Increase rankings and traffic from organic search (SEO)
With combined 20+ years experience in editorial management, corporate blogging, and content marketing, blogging to deliver business objects is our team’s second nature. We can help you:
- Define your target audience(s)
- Earn the trust of your readers
- Deliver high-quality, relevant content
- Authentically share your unique brand personality
- Coordinate blog activity with your SEO and social strategies
- B2B: Drive critical business objectives including lead generation, lead nurturing, client retention and referrals
- Ecommerce: Build brand and product awareness, drive traffic to product pages, and increase sales
Does SEO matter when blogging? You bet it does, and our SEO philosophy permeates every piece of content we write.
Call us today at (312) 470-6553 or use the form to the right to speak with one of our content marketing consultants.