Marketing Reality – The Inbound Project, Volume 1

Advertising trends come and go like boy bands, but the mindset shift that is currently overhauling the marketplace is changing the fundamental reality of online marketing. A new breed of buyer is upsetting the sales funnel and raising his expectations of brands, while many marketers are falling behind.

Faced with savvy, independent buyers, and what may be the beginning of the end for traditional online advertising, how should marketers respond?

Marketing Reality takes an in-depth look at four revolutionary realities of the new marketplace, and how inbound marketing is uniquely positioned to answer all of them.

  • Buyers are self-educating – start educating them!
  • Stop renting attention – startĀ building your own audience today.
  • Trust is more important than ever: Learn how to build trust and loyalty.
  • It’s not about you: Practical tips to communicate with your audience on their terms.

This 28-page ebook also includes insights from some of the leading experts in online marketing today:

The wisdom, resources, and practical information in Marketing Reality will align your communication strategy and ethos with the reality of the marketplace today and the power of inbound marketing, so you can start effectively communicating with new buyers. Download your complimentary copy right now!

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