Content Syndication and SEO [PDF]

Content syndication is the process of republishing your content—in part or in whole—on a second website. In the world of content marketing, syndication comes up a lot, and for a variety of reasons:

  • You create a great piece of content for your website and want to share it with a bigger audience on another platform.
  • You want to expand your brand authority on other sites and/or platforms, but don’t have the resources to create even more unique content.
  • You create a great piece of content as a guest author and really want to share it with your audience on your own blog or website.

Reposting content to various sites seems like a great way to accomplish all of those goals, but then someone whispers, “duplicate content,” and suddenly no one is sure anymore.

Syndicating Content, Duplicate Content, and SEO

Duplicate content is identical content at multiple URLs. Despite some pervasive misconceptions, there is no evidence that Google actively penalizes duplicate content.

The issue is that it confuses search engines. Google isn’t going to rank multiple versions of the exact same text in search results, so it has to guess which one is the first/main version. If the algorithms guess wrong, it could have an adverse affect on your rankings for that content.

How to Syndicate Content

Content Syndication and SEO discusses:

  • How to establish a primary online location for content
  • Best practices for syndicating your content
  • Technical considerations for syndication
  • Timing issues, especially regarding smaller sites and businesses
  • Content marketing strategies for syndication

This exclusive PDF also includes a helpful checklist to keep on-hand, and a list of authoritative sources if you need even more info.

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