Lex is a writer who used to turn up her nose at SEO — with its forced keywords and its shady backlinks — until she met a team of people doing it right, and got roped in by her love of excellent content. Find her on Twitter @estherproject.
5 SEO Metrics that Matter for 2016
As 2015 comes to a close and businesses review year-end metrics, marketing blogs are full of predictions for the new year: what will happen, what best practices will develop, what Google […]
How to Outrank Bad Reviews in Organic Search Someone has written a scathing review of your brand or product, and it’s outranking your site in organic search. It might be a Glassdoor review from a disgruntled former employee, or a […]