Lex is a writer who used to turn up her nose at SEO — with its forced keywords and its shady backlinks — until she met a team of people doing it right, and got roped in by her love of excellent content. Find her on Twitter @estherproject.
How to Build Links in the Modern SEO Landscape Linking building has been a dicey topic for marketers, especially when trying to ramp up SEO. Should companies try to “do link building”? Is all link building “black hat”? Will we get […]