Lex is a writer who used to turn up her nose at SEO — with its forced keywords and its shady backlinks — until she met a team of people doing it right, and got roped in by her love of excellent content. Find her on Twitter @estherproject.
Google’s RankBrain and the Future of SEO It’s no secret that Google has been heavily invested in artificial intelligence research for years, and now we know why (at least in part). RankBrain is the latest addition to Google’s […]
4 Recent SEO Visualizations You May Have Missed If it seems that SEO is changing at the speed of light, it's not your imagination. Google makes multiple changes to SERPs every day, so you don’t need to wait for the next big algorithmic […]
5 SEO Metrics that Matter for 2016
As 2015 comes to a close and businesses review year-end metrics, marketing blogs are full of predictions for the new year: what will happen, what best practices will develop, what Google […]