Lex is a writer who used to turn up her nose at SEO — with its forced keywords and its shady backlinks — until she met a team of people doing it right, and got roped in by her love of excellent content. Find her on Twitter @estherproject.
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How to Outrank Bad Reviews in Organic Search Someone has written a scathing review of your brand or product, and it’s outranking your site in organic search. It might be a Glassdoor review from a disgruntled former employee, or a […]