Lex is a writer who used to turn up her nose at SEO — with its forced keywords and its shady backlinks — until she met a team of people doing it right, and got roped in by her love of excellent content. Find her on Twitter @estherproject.
How to Build Links in the Modern SEO Landscape Linking building has been a dicey topic for marketers, especially when trying to ramp up SEO. Should companies try to “do link building”? Is all link building “black hat”? Will we get […]
How to Outrank Bad Reviews in Organic Search Someone has written a scathing review of your brand or product, and it’s outranking your site in organic search. It might be a Glassdoor review from a disgruntled former employee, or a […]
How Every Blog Posts Can Earn SEO Traffic It’s almost a universally accepted truth that most blog posts get a traffic spike the day or week they are published and promoted, and then fade into obscurity in the ever-increasing sea […]