Website Security: Disaster Preparation Checklist [PDF]

Uncategorized

Website Security: Disaster Preparation Checklist [PDF]

In 1996, Tim Lloyd—a disgruntled network administrator for Omega Engineering—deployed six lines of software that erased all of the company’s manufacturing plans. The result: Omega lost more than $10 million in revenue, was forced to lay off 80 workers, and nearly went out of business altogether. It may be an extreme example, but Omega’s story […]

Read more

What is Account Based Marketing and What Does It Mean for SEO?

If there’s one thing that every marketer can agree on, it’s that marketing is always changing. Core concepts about communication and relationships may stay the same, but as our tech advances it reshapes how those strategies are expressed. Perhaps no one knows that better than Jon Miller. The former CMO and Co-Founder of Marketo (and […]

Read more

Google’s RankBrain and the Future of SEO

It’s no secret that Google has been heavily invested in artificial intelligence research for years, and now we know why (at least in part). RankBrain is the latest addition to Google’s Hummingbird algorithm: an artificial intelligence program that that has been helping deliver Google search results since the beginning of this year. While it has […]

Read more

Behind the Scenes at Propecta’s Staff Retreat [Pictures]

What a week! Last week I had the pleasure of hosting what is probably the most talented, creative, and committed team of marketers in the country. The event was Propecta’s annual staff retreat at our headquarters in beautiful Lake Geneva, Wisconsin. The team had an incredibly productive three days discussing everything from process improvements, growth […]

Read more

6 Mini Case Studies: How Leading Companies are Adapting to the Mobile User

How are you reading this, right now? Statistically speaking, many of you are mobile. Is your brand ready for the mobile world? Are you meeting buyers on their terms, creating content for every context, and removing barriers inherent in small touch-screens? 64% of decision makers regularly read email on mobile devices. Mobile accounts for roughly […]

Read more