Video SEO: How YouTube Hurts Your SEO and 4 Steps to Doing It Better

SEO

Video SEO: How YouTube Hurts Your SEO and 4 Steps to Doing It Better

There are many reasons to include video in your content marketing strategy. Video converts better than other content types. Users spend more time on pages with videos than those with text alone. Videos drive as much as a 157% increase in organic traffic and earn three times as many backlinks. Even in technical industries, video […]

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4 Reasons Your Competitor is Outranking You on Google (and How to Fix Them)

For non-branded searches, click-through-rates for the number one organic result in Google average around 28%. For position two, CTRs are halved, receiving an average of only 14% of clicks, and the numbers continue to fall as you scroll. If competitors are outranking you—even by only one position—they’re claiming more clicks, generating more leads, and earning […]

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5 Ways to Stand Out in SERPs and Increase Organic CTRs

Higher rankings should lead to traffic increases, but what do you do when climbing rankings don’t deliver increased clicks? Ranking on page one for target keywords is a first step, but it remains essentially meaningless if users aren’t clicking on your result. If you’re struggling with low organic click-through rates (CTRs), your site’s appearance in […]

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How to Outrank Bad Reviews in Organic Search

Someone has written a scathing review of your brand or product, and it’s outranking your site in organic search. It might be a Glassdoor review from a disgruntled former employee, or a product/service review from a competitor posing as a dissatisfied former client. Either way, it’s a PR nightmare, and it doesn’t exactly instill company […]

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