Does Your Business Need Multiple Websites? What Google Has to Say

Link Building

Does Your Business Need Multiple Websites? What Google Has to Say

I admit I sat up a little straighter when I read Google’s recent article, “Inside Google Marketing: 3 ways we think about SEO.” My team and I have been advising clients and friends to—wherever possible—consolidate their online presence, and now Google has affirmed our strategy. Of course, we always take official Google “advice” with a […]

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3 Common Misconceptions About the SEO Benefits of Multiple Websites

It’s easy to become enticed by what appear to be SEO shortcuts. High organic rankings often equate to high profits, but earning high rankings is an arduous process: your technical SEO marks need to be clean, content needs to be outstanding, links need to be genuine, keywords need to be used but not stuffed, and […]

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Syndicating Content and SEO: When and How to Do It Right

You know that feeling when you’ve come up with an awesome piece of content? You want as many people as possible to see it … and some websites are willing to publish a copy of it even if it has already been published elsewhere. That is content syndication. A lot of marketers, however, worry about […]

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Google’s Penguin 4.0 Announcement: What you Need to Know

Last Friday, September 23, Google dropped a big announcement: Penguin 4.0. The SEO table in the lunchroom has been abuzz all weekend—comparing bar graphs and trying to decipher Google’s particular use of the word “granular” in this instance. If you’re sitting nearby and trying to listen in, on behalf of your business’ website, allow me […]

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How to Build Links in the Modern SEO Landscape

Linking building has been a dicey topic for marketers, especially when trying to ramp up SEO. Should companies try to “do link building”? Is all link building “black hat”? Will we get penalized? If links are still important, how do we do link building in a modern SEO world? Google’s John Mueller has said (to […]

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