SEO Keywords and Content Strategy for an Era of A.I. and RankBrain [PDF]

Keyword Strategy

SEO Keywords and Content Strategy for an Era of A.I. and RankBrain [PDF]

What I’m about to tell you is going to change your world forever. Remember the day you realized you’ve always seen a G in Walt Disney’s signature, even though that doesn’t make any sense at all? Or when you realized the word speedometer is really just speed-o-meter, even though that makes perfect sense? That’s what’s […]

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50% of Search Queries are 4+ Words: How to Target Smarter Keywords

Half of all search queries are long-tail keywords. That means if your keyword/user intent strategy isn’t targeting these terms, you’re missing about half of your audience and half of your potential leads. Long-tail keywords represent a strategic segment of your audience, potentially the more qualified 50%. They may also represent, depending on your industry, a […]

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How to Recover Google’s (Not Provided) Keyword Data

As long as people use words to communicate with search engines, keywords will have value, which is why Google’s decision to stop sharing keyword data can be frustrating. Whether you’re new to SEO and struggling with (not provided) for the first time, or you’re a seasoned pro who is accustomed to trying to work with […]

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4 Recent SEO Visualizations You May Have Missed

If it seems that SEO is changing at the speed of light, it’s not your imagination. Google makes multiple changes to SERPs every day, so you don’t need to wait for the next big algorithmic announcement to study the changes and modify your tactics for long-term SEO success. Once a month we will be rounding up some of the […]

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