3 Ways SEO Metrics Can Help Demonstrate Content’s Effect on Sales and Revenue

Content Marketing

3 Ways SEO Metrics Can Help Demonstrate Content’s Effect on Sales and Revenue

70% of business leaders expect marketing to drive revenue growth, but only 57% of content marketers know how to demonstrate the impact of their efforts on business revenue. Content marketers who struggle to provide revenue-impact data may find that it’s increasingly difficult to secure future funding and earn budget increases. But demonstrating the impact of […]

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77 Characteristics of Quality Content: The Complete List

I really like Hawaiian pizza. Something about juicy chunks of warm pineapple on top of a smokey barbeque sauce, covered in cheese, is just delightfully unpredictable. I realize that I am, statistically speaking, in the minority there, and that’s fine. You like weird things too. Everyone has unique preferences, right? And we all know that. […]

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5 Reasons Your Content Isn’t Ranking on Google and How to Fix Them

You have a documented content strategy. Your content is mapped to personas and buyers’ journeys. You write great stuff, use images, share on social … but it’s still not ranking well in search engines. What gives? Sometimes even the most relevant, useful, and/or engaging content struggles to climb through search engine rankings. If your content […]

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Syndicating Content and SEO: When and How to Do It Right

You know that feeling when you’ve come up with an awesome piece of content? You want as many people as possible to see it … and some websites are willing to publish a copy of it even if it has already been published elsewhere. That is content syndication. A lot of marketers, however, worry about […]

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