Does Your Business Need Multiple Websites? What Google Has to Say

Content Marketing

Does Your Business Need Multiple Websites? What Google Has to Say

I admit I sat up a little straighter when I read Google’s recent article, “Inside Google Marketing: 3 ways we think about SEO.” My team and I have been advising clients and friends to—wherever possible—consolidate their online presence, and now Google has affirmed our strategy. Of course, we always take official Google “advice” with a […]

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3 Ways SEO Metrics Can Help Demonstrate Content’s Effect on Sales and Revenue

70% of business leaders expect marketing to drive revenue growth, but only 57% of content marketers know how to demonstrate the impact of their efforts on business revenue. Content marketers who struggle to provide revenue-impact data may find that it’s increasingly difficult to secure future funding and earn budget increases. But demonstrating the impact of […]

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77 Characteristics of Quality Content: The Complete List

I really like Hawaiian pizza. Something about juicy chunks of warm pineapple on top of a smokey barbeque sauce, covered in cheese, is just delightfully unpredictable. I realize that I am, statistically speaking, in the minority there, and that’s fine. You like weird things too. Everyone has unique preferences, right? And we all know that. […]

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5 Reasons Your Content Isn’t Ranking on Google and How to Fix Them

You have a documented content strategy. Your content is mapped to personas and buyers’ journeys. You write great stuff, use images, share on social … but it’s still not ranking well in search engines. What gives? Sometimes even the most relevant, useful, and/or engaging content struggles to climb through search engine rankings. If your content […]

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