There are several reasons that digital marketers frequently give for developing a second website, but is it really the best solution for your SEO? In most cases, Profound Strategy has been saying, "No," and now, Google has finally weighed in on the conversation.
Videos drive as much as a 157% increase in organic traffic from the SERPs and earn three times as many backlinks, but YouTube might be poaching your SEO. Discover how, and learn how to get more SEO value out of your videos.
More than 50% of B2B decision-makers conduct research on third-party sources before reaching out to a specific brand. When buyers use search terms like, "best companies," branded pages don't rank well, but there's still a way to improve your "rankings" for these terms!
Modern SEO practices provide insights for every other digital marketing channel, and modern SEO strategies require cross-departmental input. Learn how to break down the SEO silo for a better digital marketing strategy overall!
One of the biggest SEO mistakes tech companies make is thinking that their marketing approach should be the same as other industries. Successful SEO for tech companies requires understanding and applying the very unique best practices of tech company SEO—and avoiding some common mistakes.
New mobile search features provide multiple, full answers, similar to traditional “People also ask” boxes, but fully expanded, pushing organic listings even further down the page.
If competitors are outranking you—even by only one position—they’re claiming more clicks, generating more leads, and earning more revenue. Instead of settling for “at least we’re on page one,” take action to secure the higher position.
Learn how the insights gathered during SEO research can help you create detailed, data-driven buyer personas that, in turn, guide engaging and revenue-generating content strategies.
If you believe your site has been penalized by Google, it’s important to take steps toward recovery. Validate that traffic changes are the result of a penalty, determine what type of penalty has been applied, and take steps to get the penalty removed to recover lost traffic.
By Nate Dame
By Alexis Wisniewski
