The Propecta Blog

3 Ways SEO Metrics Can Help Demonstrate Content’s Effect on Sales and Revenue

Content marketers who struggle to provide revenue-impact data may find that it’s increasingly difficult to secure future funding and earn budget increases. But demonstrating the impact of content marketing on revenue isn’t impossible, and a few simple SEO metrics can help.
Nate Dame By Nate Dame
April 25, 2017

What 2 Years of Research Taught Us About SEO for Tech Brands and the Surprising Insight that Changed Our Content Strategies

Two years of SEO research for software and technology brands has led to some surprising insights. Propecta's standard keyword and user intent research has changed the way we think about content marketing for tech companies, and driven outstanding results for our clients.
Kathryn Auerbach By Kathryn Auerbach
April 18, 2017

How SEOs Can Respond to Google’s New Ad Label: A Thin Green Line Between Google and Your SEO Strategy

Google’s new ad display changes make paid and organic results almost indistinguishable: a thin green line stands between Google and your SEO strategy. Learn how to recover from ad-driven traffic loss.
Nate Dame By Nate Dame
April 11, 2017

3 Common Misconceptions About the SEO Benefits of Multiple Websites

Some SEO “shortcuts” are obviously black-hat, spammy techniques that everyone knows to avoid, others—multiple websites, for example—fall into a gray area. In some cases, there are good and justifiable reasons for managing multiple websites. In other cases, multiple sites are mistakenly used for SEO gains that don’t work or aren’t worth the effort.
Nate Dame By Nate Dame
April 4, 2017

What Google’s New Mobile Shortcuts Means for the Future of B2B SEO, and What Marketers Should Do About It

Google's new mobile shortcuts are the latest example of Google moving into certain B2C verticals. While B2B industries are unaffected for now, they probably won't remain untouched forever. Here are three steps B2B marketers should take today, to be ready for the Google invasion that's coming.
Nate Dame By Nate Dame
March 28, 2017

SEO and Content Marketing: 3 Steps to a Content Calendar that Drives Results [Free Template]

Whether you’re setting up the brand’s first content calendar, or overhauling one that isn’t driving results, let SEO help you create a content marketing calendar that improves brand awareness, generates and qualifies leads, and drives real ROI.
Nate Dame By Nate Dame
March 21, 2017

50% of Search Queries are 4+ Words: How to Target Smarter Keywords

Half of all search queries are long-tail keywords. That means if your keyword/user intent strategy isn’t targeting these terms, you’re missing about half of your audience and half of your potential leads. Learn how to find, prioritize, and target keywords that drive more strategic traffic to your content.
Nate Dame By Nate Dame
March 13, 2017

Digital Transformation and SEO: A B2B Consultant Reveals How Brands Do It Best

B2B brands are diving into digital transformation (DX), and investing more and more resources into the process. We talked to Stephanie Miller, of Econsultancy, to get a deeper understanding about how digital transformation is impacting B2B sectors, and what role SEO is playing in those transformations.
Nate Dame By Nate Dame
March 7, 2017

STOP! These 7 Technical SEO Issues Need Your Attention NOW.

Technical SEO issues can undermine all of your engagement SEO efforts, but an automated technical audit can return a list of hundreds of items that aren't really worth your time. These 7, however, need your attention ASAP.
Jessica Hartman By Jessica Hartman
February 28, 2017

Google Carousel Expansion Explained: Examples for B2B

Earlier this month, Google quietly released a massive expansion to the number of carousels that appear on the first page of search results - even appearing on previously unaffected B2B queries. Catch up on what Google carousels are, how they work, and what they mean for your marketing efforts.
Nate Dame By Nate Dame
February 21, 2017