One of the biggest SEO mistakes tech companies make is thinking that their marketing approach should be the same as other industries. Successful SEO for tech companies requires understanding and applying the very unique best practices of tech company SEO—and avoiding some common mistakes.
If competitors are outranking you—even by only one position—they’re claiming more clicks, generating more leads, and earning more revenue. Instead of settling for “at least we’re on page one,” take action to secure the higher position.
If you believe your site has been penalized by Google, it’s important to take steps toward recovery. Validate that traffic changes are the result of a penalty, determine what type of penalty has been applied, and take steps to get the penalty removed to recover lost traffic.
With RankBrain running Google and full A.I. on the horizon, it's time to change your SEO keyword research and content strategy. Review a list of symptoms to see if your process is out of date, and get a step-by-step guide to the strategy that works.
Google Posts offers a new way for B2B marketers to claim additional SERP real estate, and a new marketing channel that doesn’t require paid advertising for visibility. Catch up with the new rollout and learn how even B2B companies can start benefiting immediately.
Here's hoping you will never need this checklist. But the truth is, sites get hacked, hardware fails, and disgruntled employees can be nasty. I've been called in to help with dozens of disasters, and every time the availability of this info is what determined how successful we could be. Don't wait on this.
Fake website traffic spams your Google Analytics with new (false) keywords, languages, hostnames, and referrers - skewing your Google Analytics data. Learn how to recognize, block, and filter it, and reclaim your metrics and reporting.