The Propecta Blog

SEO and Content Marketing: 3 Steps to a Content Calendar that Drives Results [Free Template]

Whether you’re setting up the brand’s first content calendar, or overhauling one that isn’t driving results, let SEO help you create a content marketing calendar that improves brand awareness, generates and qualifies leads, and drives real ROI.
Nate Dame By Nate Dame
March 21, 2017

50% of Search Queries are 4+ Words: How to Target Smarter Keywords

Half of all search queries are long-tail keywords. That means if your keyword/user intent strategy isn’t targeting these terms, you’re missing about half of your audience and half of your potential leads. Learn how to find, prioritize, and target keywords that drive more strategic traffic to your content.
Nate Dame By Nate Dame
March 13, 2017

Digital Transformation and SEO: A B2B Consultant Reveals How Brands Do It Best

B2B brands are diving into digital transformation (DX), and investing more and more resources into the process. We talked to Stephanie Miller, of Econsultancy, to get a deeper understanding about how digital transformation is impacting B2B sectors, and what role SEO is playing in those transformations.
Nate Dame By Nate Dame
March 7, 2017

STOP! These 7 Technical SEO Issues Need Your Attention NOW.

Technical SEO issues can undermine all of your engagement SEO efforts, but an automated technical audit can return a list of hundreds of items that aren't really worth your time. These 7, however, need your attention ASAP.
Jessica Hartman By Jessica Hartman
February 28, 2017

Google Carousel Expansion Explained: Examples for B2B

Earlier this month, Google quietly released a massive expansion to the number of carousels that appear on the first page of search results - even appearing on previously unaffected B2B queries. Catch up on what Google carousels are, how they work, and what they mean for your marketing efforts.
Nate Dame By Nate Dame
February 21, 2017

77 Characteristics of Quality Content: The Complete List

There are countless surveys and studies that highlight a few characteristics of "quality" SEO content, and more come out every year. Where do you start? Here. The complete, comprehensive list of the 77 characteristics of high-quality, SEO-savvy content.
By Alexis Wisniewski
February 14, 2017

4 Secrets to Website Navigation Design with SEO Power

Website navigation design is often considered in terms of design and/or user experience, but if SEO isn't part of the conversation, the website is missing some key SEO influence. Learn how to design a navigation structure that helps, rather than damages, your SEO efforts.
Nate Dame By Nate Dame
February 7, 2017

5 Reasons Your Content Isn’t Ranking on Google and How to Fix Them

You have a documented content strategy, and it is mapped to personas and buyers’ journeys. You do everything you're supposed to do to create "high-quality content" … but it’s still not ranking well in search engines. Figure out why, and learn how to fix it.
Nate Dame By Nate Dame
January 30, 2017

3 SEO Metrics to Silence the Critics and Impress the Boss

There are countless SEO metrics you COULD monitor, but these three will demonstrate progress from beginning to revenue (so you can do something besides metrics today).
Nate Dame By Nate Dame
January 23, 2017

8 SEO Tasks to Prioritize (and 4 to Stop Doing Immediately)

Too many marketers waste time on SEO tasks that don’t really affecting rankings or other KPIs. Make sure you’re focused on what matters.
Nate Dame By Nate Dame
January 17, 2017