Content marketers who struggle to provide revenue-impact data may find that it’s increasingly difficult to secure future funding and earn budget increases. But demonstrating the impact of content marketing on revenue isn’t impossible, and a few simple SEO metrics can help.
Two years of SEO research for software and technology brands has led to some surprising insights. Propecta's standard keyword and user intent research has changed the way we think about content marketing for tech companies, and driven outstanding results for our clients.
Some SEO “shortcuts” are obviously black-hat, spammy techniques that everyone knows to avoid, others—multiple websites, for example—fall into a gray area. In some cases, there are good and justifiable reasons for managing multiple websites. In other cases, multiple sites are mistakenly used for SEO gains that don’t work or aren’t worth the effort.
Google's new mobile shortcuts are the latest example of Google moving into certain B2C verticals. While B2B industries are unaffected for now, they probably won't remain untouched forever. Here are three steps B2B marketers should take today, to be ready for the Google invasion that's coming.
Whether you’re setting up the brand’s first content calendar, or overhauling one that isn’t driving results, let SEO help you create a content marketing calendar that improves brand awareness, generates and qualifies leads, and drives real ROI.
Half of all search queries are long-tail keywords. That means if your keyword/user intent strategy isn’t targeting these terms, you’re missing about half of your audience and half of your potential leads. Learn how to find, prioritize, and target keywords that drive more strategic traffic to your content.
B2B brands are diving into digital transformation (DX), and investing more and more resources into the process. We talked to Stephanie Miller, of Econsultancy, to get a deeper understanding about how digital transformation is impacting B2B sectors, and what role SEO is playing in those transformations.
Technical SEO issues can undermine all of your engagement SEO efforts, but an automated technical audit can return a list of hundreds of items that aren't really worth your time. These 7, however, need your attention ASAP.
Earlier this month, Google quietly released a massive expansion to the number of carousels that appear on the first page of search results - even appearing on previously unaffected B2B queries. Catch up on what Google carousels are, how they work, and what they mean for your marketing efforts.