Featured snippets are a strategic target of most well-rounded SEO and content marketing campaigns, but with 2017 closing in, they are only getting more important. Get a look at what Google has up their sleeve, and start optimizing your content today.
I’m excited to finally make this announcement: Our SEO Best-Practice Series is here! For several years, our team has been creating in-house best-practice documents for every SEO strategy and consideration. They have been so successful that we decided we can't keep them to ourselves any longer.
Many marketers know that SEO is the answer to driving traffic to the website, but fewer consider SEO a lead gen strategy. The truth is, modern SEO can get your business in front of more buyers at more stages of the buyer’s journey than any other single strategy. (Which, if it helps, is also a great way to sell SEO to hesitant executives.)
Last week, the U.S. Patent Office approved Google’s latest patent for natural language search results for intent queries. At first blush the patent is the latest in Google’s drive to interpret queries and deliver answers in natural, human language. But is it also one more step toward eliminating organic search results all together?
Google dropped a big announcement last week: Penguin 4.0. The SEO corner of the internet is buzzing, but if you're a marketing manager or CMO who just wants to know what it means for your site you don't want all the bar graphs. Here's a breakdown of what you need to know, in plain English.
Google rankings aren’t the only (or even the most valuable) SEO metric that marketers should be monitoring, but they are important—and highly visible. A sudden decline in rankings can send people into a panic. Questions start flying; managers start hovering. Why the sudden drop in rankings, and how do you fix it? You need answers quickly.
By now, most B2B marketers are aware that SEO is a powerful online vehicle, but they may not know how to get started. Others are struggling to get the executive buy-in they need to launch a serious campaign. Get your team, your manager, your C-suite, etc. on board, and start building a B2B SEO strategy that drives real results and impacts your company’s bottom line.
Between advances in tech, increasing user demands, and stiffening competition, a tech company marketer needs to be right on top of his/her game. At first, all of these factors might seem to complicate SEO, but the situation actually provides some great opportunities for quick SEO wins.
As more and more B2B brands realize that they can’t avoid SEO anymore, the space is quickly crowding. Add to that the rapid pace of change in the evolution of search engines—and, thus, in SEO best-practices—and it can be difficult for a B2B marketer to know where to begin or how to get started with SEO.
There is always "SEO work" you COULD do, but what SEO work SHOULD you do? Learn how to balance the technical and engagement sides of modern SEO, so you can stop spinning your wheels on "strategies" that don't drive results.
When it comes to building an effective SEO strategy, big companies face a lot of roadblocks. Discover the proven framework, key metrics, and best tools that will help you restore or design an effective enterprise SEO strategy.
Founder and CEO of SEOmonitor, Cosmin Negrescu, shares his secrets for recovering the keyword data that Google hides behind (not provided) barriers. Learn how to reclaim your data for more meaningful, effective SEO strategies.
The timeframe for an SEO strategy might be one of the most hot-button issues in the industry. Brands are in a hurry, but SEOs know that their business is a long-term strategy. There has to be a middle ground. This is our timeline for starting a new SEO campaign, and when you should expect to see results.
We were recently honored to talk SEO with Takeshi Young about how he's rocking SEO for Optimizely. Hear how a master silences haters, prioritizes ideas, and maximizes content to make the most of his SEO efforts.
A modern SEO strategy requires more than one star player: you need to build a dream team. The good news is, most (if not all) of those people are already on your payroll. Discover why SEO is everyone's job, and learn how to build an SEO team that can drive real results—even at the enterprise level.