The Propecta Blog

Improving SEO: The Only Work that Really Matters

There is always "SEO work" you COULD do, but what SEO work SHOULD you do? Learn how to balance the technical and engagement sides of modern SEO, so you can stop spinning your wheels on "strategies" that don't drive results.
By Nate Dame
August 23, 2016

Enterprise SEO: How to Fix a Big Company’s Bad SEO

When it comes to building an effective SEO strategy, big companies face a lot of roadblocks. Discover the proven framework, key metrics, and best tools that will help you restore or design an effective enterprise SEO strategy.
By Nate Dame
August 15, 2016

How to Recover Google’s (Not Provided) Keyword Data

Founder and CEO of SEOmonitor, Cosmin Negrescu, shares his secrets for recovering the keyword data that Google hides behind (not provided) barriers. Learn how to reclaim your data for more meaningful, effective SEO strategies.
Cosmin Negrescu By Cosmin Negrescu
August 9, 2016

SEO Results: How Long Does it Take?

The timeframe for an SEO strategy might be one of the most hot-button issues in the industry. Brands are in a hurry, but SEOs know that their business is a long-term strategy. There has to be a middle ground. This is our timeline for starting a new SEO campaign, and when you should expect to see results.
By Nate Dame
August 2, 2016

How Optimizely’s Takeshi Young Does SEO: An Interview

We were recently honored to talk SEO with Takeshi Young about how he's rocking SEO for Optimizely. Hear how a master silences haters, prioritizes ideas, and maximizes content to make the most of his SEO efforts.
By Nate Dame
July 26, 2016

How to Build an SEO Team for Cross-Department Results

A modern SEO strategy requires more than one star player: you need to build a dream team. The good news is, most (if not all) of those people are already on your payroll. Discover why SEO is everyone's job, and learn how to build an SEO team that can drive real results—even at the enterprise level.
By Nate Dame
July 19, 2016

How to Build Links in the Modern SEO Landscape

First links were were a top ranking factor. Then, link building got a bad rap. What’s a marketer to do? Learn how to build the right links, the right way.
By Nate Dame
July 12, 2016

10 Common SEO and Content Marketing Questions

By Nate Dame
June 22, 2016

Google Updates Local SEO Guidelines, Ranking Factors

By Nate Dame
April 7, 2016

Google’s Top 3 Ranking Factors Revealed

By Nate Dame
March 29, 2016

Google Drops Sidebar Ads: Full Summary of Impact for SEO

By Nate Dame
February 25, 2016

What is Account Based Marketing and What Does It Mean for SEO?

Account Based Marketing is the next stage in the natural evolution of marketing, especially for B2B marketers reaching out to enterprise-level brands. Learn the basics of ABM, and how it’s going to impact your SEO and content marketing strategy.
By Nate Dame
January 4, 2016

5 SEO Metrics that Matter for 2016

What will SEO look like in 2016? Probably a lot like it does now, but that’s okay: too many brands are still playing catch-up. Here are 5 SEO considerations that we noticed were commonly overlooked in 2015.
By Nate Dame
December 29, 2015

Google’s RankBrain and the Future of SEO

By Nate Dame
October 27, 2015

Behind the Scenes at Propecta’s Staff Retreat [Pictures]

Take a look behind the scenes at Propecta's annual staff retreat and open house at Propecta HQ in Lake Geneva, WI.
By Nate Dame
September 4, 2015

8 SEO Best Practices for SaaS Product Pages

Are your SaaS product pages driving sales and delighting buyers? Convert more traffic and nurture more leads by learning how to analyze user intent, up your copywriting game, rethink some design elements, and more.
By Nate Dame
April 28, 2015

6 Mini Case Studies: How Leading Companies are Adapting to the Mobile User

The mobile web has forever changed how marketers connect with and engage their audiences. From responsive design to apps, and from ads to data, learn how six leading brands are blazing a new trail.
By Rebecca Levinson
April 21, 2015

How Every Blog Posts Can Earn SEO Traffic

It’s almost a universally accepted truth that most blog posts get a traffic spike the day or week they are published and promoted, and then fade into obscurity in the ever-increasing sea of online content. But what if each of your carefully crafted posts continued to earn traffic and high rankings indefinitely? It is possible, and our new checklist can help.
By Nate Dame
April 15, 2015

Google’s Mobile Update Will be Bigger than Penguin & Panda

Google's mobile-friendliness update is set to launch April 21, and the anticipation is mounting as their team hints that it might be one of the biggest updates ever. What does that mean? And most importantly, is your website ready?
By Alexis Wisniewski
March 24, 2015

We’ll Never Win! Google’s AI can Beat Atari Games

Last month, a team of Google scientists unveiled a deep-learning algorithm called DQN—a general purpose, self-educating computer program that is killing it at Atari. Researchers hesitate to call it, "artificial intelligence," but it is definitely a computer that can learn. What might this mean for the future of search?
By Nate Dame
March 19, 2015