The Propecta Blog

How to Optimize for Featured Snippets and Why It’s More Important Than Ever

Featured snippets are a strategic target of most well-rounded SEO and content marketing campaigns, but with 2017 closing in, they are only getting more important. Get a look at what Google has up their sleeve, and start optimizing your content today.
By Alexis Wisniewski
October 18, 2016

Announcing: The SEO Best Practice Series

I’m excited to finally make this announcement: Our SEO Best-Practice Series is here! For several years, our team has been creating in-house best-practice documents for every SEO strategy and consideration. They have been so successful that we decided we can't keep them to ourselves any longer.
Nate Dame By Nate Dame
October 11, 2016

B2B Lead Generation & SEO: How to Convert Organic Traffic into Leads

Many marketers know that SEO is the answer to driving traffic to the website, but fewer consider SEO a lead gen strategy. The truth is, modern SEO can get your business in front of more buyers at more stages of the buyer’s journey than any other single strategy. (Which, if it helps, is also a great way to sell SEO to hesitant executives.)
Nate Dame By Nate Dame
October 4, 2016

New Google Patent: Is Google Storing Data to Replace Organic Search Results?!

Last week, the U.S. Patent Office approved Google’s latest patent for natural language search results for intent queries. At first blush the patent is the latest in Google’s drive to interpret queries and deliver answers in natural, human language. But is it also one more step toward eliminating organic search results all together?
Nate Dame By Nate Dame
September 29, 2016

Google’s Penguin 4.0 Announcement: What you Need to Know

Google dropped a big announcement last week: Penguin 4.0. The SEO corner of the internet is buzzing, but if you're a marketing manager or CMO who just wants to know what it means for your site you don't want all the bar graphs. Here's a breakdown of what you need to know, in plain English.
Nate Dame By Nate Dame
September 27, 2016

Google Ranking Decline: 13 Questions to Help Diagnose and Fix a Drop in Rankings

Google rankings aren’t the only (or even the most valuable) SEO metric that marketers should be monitoring, but they are important—and highly visible. A sudden decline in rankings can send people into a panic. Questions start flying; managers start hovering. Why the sudden drop in rankings, and how do you fix it? You need answers quickly.
Nate Dame By Nate Dame
September 20, 2016

The Case for B2B SEO: 4 Reasons It Cannot Be Ignored

By now, most B2B marketers are aware that SEO is a powerful online vehicle, but they may not know how to get started. Others are struggling to get the executive buy-in they need to launch a serious campaign. Get your team, your manager, your C-suite, etc. on board, and start building a B2B SEO strategy that drives real results and impacts your company’s bottom line.
Nate Dame By Nate Dame
September 12, 2016

5 Quick-Win SEO Opportunities for Software & Technology Websites

Between advances in tech, increasing user demands, and stiffening competition, a tech company marketer needs to be right on top of his/her game. At first, all of these factors might seem to complicate SEO, but the situation actually provides some great opportunities for quick SEO wins.
Nate Dame By Nate Dame
September 6, 2016

B2B SEO: 4 Straight-Forward Steps to Getting Started

As more and more B2B brands realize that they can’t avoid SEO anymore, the space is quickly crowding. Add to that the rapid pace of change in the evolution of search engines—and, thus, in SEO best-practices—and it can be difficult for a B2B marketer to know where to begin or how to get started with SEO.
Nate Dame By Nate Dame
August 30, 2016

Improving SEO: The Only Work that Really Matters

There is always "SEO work" you COULD do, but what SEO work SHOULD you do? Learn how to balance the technical and engagement sides of modern SEO, so you can stop spinning your wheels on "strategies" that don't drive results.
Nate Dame By Nate Dame
August 23, 2016

Enterprise SEO: How to Fix a Big Company’s Bad SEO

When it comes to building an effective SEO strategy, big companies face a lot of roadblocks. Discover the proven framework, key metrics, and best tools that will help you restore or design an effective enterprise SEO strategy.
Nate Dame By Nate Dame
August 15, 2016

How to Recover Google’s (Not Provided) Keyword Data

Founder and CEO of SEOmonitor, Cosmin Negrescu, shares his secrets for recovering the keyword data that Google hides behind (not provided) barriers. Learn how to reclaim your data for more meaningful, effective SEO strategies.
Cosmin Negrescu By Cosmin Negrescu
August 9, 2016

SEO Results: How Long Does it Take?

The timeframe for an SEO strategy might be one of the most hot-button issues in the industry. Brands are in a hurry, but SEOs know that their business is a long-term strategy. There has to be a middle ground. This is our timeline for starting a new SEO campaign, and when you should expect to see results.
Nate Dame By Nate Dame
August 2, 2016

How Optimizely’s Takeshi Young Does SEO: An Interview

We were recently honored to talk SEO with Takeshi Young about how he's rocking SEO for Optimizely. Hear how a master silences haters, prioritizes ideas, and maximizes content to make the most of his SEO efforts.
Nate Dame By Nate Dame
July 26, 2016

How to Build an SEO Team for Cross-Department Results

A modern SEO strategy requires more than one star player: you need to build a dream team. The good news is, most (if not all) of those people are already on your payroll. Discover why SEO is everyone's job, and learn how to build an SEO team that can drive real results—even at the enterprise level.
Nate Dame By Nate Dame
July 19, 2016

How to Build Links in the Modern SEO Landscape

First links were were a top ranking factor. Then, link building got a bad rap. What’s a marketer to do? Learn how to build the right links, the right way.
Nate Dame By Nate Dame
July 12, 2016

10 Common SEO and Content Marketing Questions

Nate Dame By Nate Dame
June 22, 2016

Google Updates Local SEO Guidelines, Ranking Factors

Nate Dame By Nate Dame
April 7, 2016

Google’s Top 3 Ranking Factors Revealed

Nate Dame By Nate Dame
March 29, 2016

Google Drops Sidebar Ads: Full Summary of Impact for SEO

Nate Dame By Nate Dame
February 25, 2016