More than 50% of B2B decision-makers conduct research on third-party sources before reaching out to a specific brand. When buyers use search terms like, "best companies," branded pages don't rank well, but there's still a way to improve your "rankings" for these terms!
Modern SEO practices provide insights for every other digital marketing channel, and modern SEO strategies require cross-departmental input. Learn how to break down the SEO silo for a better digital marketing strategy overall!
One of the biggest SEO mistakes tech companies make is thinking that their marketing approach should be the same as other industries. Successful SEO for tech companies requires understanding and applying the very unique best practices of tech company SEO—and avoiding some common mistakes.
If competitors are outranking you—even by only one position—they’re claiming more clicks, generating more leads, and earning more revenue. Instead of settling for “at least we’re on page one,” take action to secure the higher position.
If you believe your site has been penalized by Google, it’s important to take steps toward recovery. Validate that traffic changes are the result of a penalty, determine what type of penalty has been applied, and take steps to get the penalty removed to recover lost traffic.
With RankBrain running Google and full A.I. on the horizon, it's time to change your SEO keyword research and content strategy. Review a list of symptoms to see if your process is out of date, and get a step-by-step guide to the strategy that works.
Google Posts offers a new way for B2B marketers to claim additional SERP real estate, and a new marketing channel that doesn’t require paid advertising for visibility. Catch up with the new rollout and learn how even B2B companies can start benefiting immediately.