Mobile internet usage has increased exponentially over the past couple of years, and what was once cutting-edge is now entry-level digital marketing. Businesses and brands simply aren’t competitive anymore without a great mobile website, and Google is upping the ante yet again with mobile-first indexing.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. (Google, November 2016)

The implications of this shift are huge. Google is proceeding cautiously, and it is our goal to keep pace.

To respond to the rapid pace of mobile growth, and the Google updates it is inspiring, Propecta has developed an exclusive Mobile-First Indexing Audit.

mobile first indexing audit

How Will Mobile-First Indexing Impact My SEO Traffic?

Any time Google updates a part of their algorithm, rankings can be affected. A change in ranking, of course, would have a dramatic impact on SEO traffic.

Google has said that this update won’t affect rankings. On mobile searches, that’s probably true. Mobile-friendliness has long been a ranking factor for mobile searches, and sites that are not compatible on mobile devices have already been pushed out of page one.

It’s difficult to see how rankings won’t be affected on desktop searches, though. Mobile represents the majority of organic traffic, and the disparity is growing, but desktop search still represents important traffic. Brands will a poor mobile experience may still be ranking well in desktop searches, but that is about to change.

Propecta’s Mobile-First Indexing Audit

If you are unsure how your site really performs on mobile, and/or where to start making improvements, a mobile-first indexing audit might be the exercise your team needs.

Our mobile-first indexing audit is a unique service that we’ve built from scratch. It is a hands-on review of four main categories of mobile-first considerations:

Our audit will also provide basic metrics—such as average ranking, CTR, etc.—on both desktop and mobile, as well as highlight any unique issues that our analysts uncover during the auditing process.

How Do I Get Started?

If you’re ready to get your site set up for mobile-first indexing, or if you have further questions, contact us or fill out the short form in the right column. One of our SEO strategists will be in touch within one business day.