Search Engine Optimization

Every single person searching online today is looking for an answer to a question.

Is your SEO strategy providing those answers, smartly and efficiently?

For many years, the SEO community celebrated every strategy that promised even a temporary increase in rankings, no matter the tactics required (superficial shortcuts were the norm, when they seemed to work). Fast-forward to today, and every site on the web is vulnerable to swift penalties for even the smallest infraction of Google’s guidelines.

So, let’s strip it back to the basics: every search engine was designed to give users what they are looking for, quickly and painlessly. We believe that helping users is smart SEO, and we have seen again and again that smart SEO is great for business. And how do you help users? With the right content.

The art of SEO is still complex, spanning many disciplines and practice areas. From advanced coding techniques to an engaging user experience & design; from content marketing to creative PR to social media; from insightful market research to strong lead generation and conversion… The list goes on. Good SEO involves anything that impacts your digital presence. Each aspect must be considered, but content is most often the point of highest leverage. Doing SEO well means doing content well.

In response to the evolving realities of SEO, our team has assembled a set of techniques, best practices and priorities to drive short- and long-term results. No two campaigns are exactly the same, which is why we carefully prioritize each project to meet stated business objectives as quickly and efficiently as possible.

Every SEO project walks through a number of stages, which typically include:

  • Discovery: our team wants to know your business and your market intimately.
  • Strategy: it’s important to build a cohesive plan, but we don’t get stuck in ‘paralysis by analysis.’ Whenever possible, we strive to begin fulfillment (deploying changes) before the end of month 1. (We’ve found that most agencies don’t begin deployment until month 3 or even month 4, and that can be frustrating.)
  • The content ‘Flash Flood’: A simple, powerful, foundational process of releasing a large amount of insightful, targeted content across a wide array of keywords and user intents – delivering faster SEO results while also discovering high-value opportunities for further development.
  • Technical analysis & implementation: From Schema.org markup to detailed site crawls, we strive to be thorough while keeping our focus on the tactics that will move the needle.
  • Integrated approach: We work to ensure that you are getting the most SEO results possible out of all of your online and offline marketing activities.

Many SEO campaigns are stuck in the ritual of checking off the boxes next to antiquated ‘best practices’ with little attention to real searchers and bottom-line business results. We are stuck in the ritual of delivering more and more traffic and conversions, month after month.

To learn more or schedule a consultation, use the form to the right or call us right now at
(312) 470-6553.

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312.470.6553