The Propecta Blog

How Every Blog Posts Can Earn SEO Traffic

It’s almost a universally accepted truth that most blog posts get a traffic spike the day or week they are published and promoted, and then fade into obscurity in the ever-increasing sea of online content. But what if each of your carefully crafted posts continued to earn traffic and high rankings indefinitely? It is possible, and our new checklist can help.
By Nate Dame

Google’s Mobile Update Will be Bigger than Penguin & Panda

Google's mobile-friendliness update is set to launch April 21, and the anticipation is mounting as their team hints that it might be one of the biggest updates ever. What does that mean? And most importantly, is your website ready?
By Alexis Wisniewski

We’ll Never Win! Google’s AI can Beat Atari Games

Last month, a team of Google scientists unveiled a deep-learning algorithm called DQN—a general purpose, self-educating computer program that is killing it at Atari. Researchers hesitate to call it, "artificial intelligence," but it is definitely a computer that can learn. What might this mean for the future of search?
By Nate Dame

3 Things B2B Marketers Must Do to Stay Ahead of Google

Google’s Knowledge Graph has yet to fully invade the B2B world, but it does have a dramatic impact on the average decision maker’s purchase process. Because of it’s current reshaping of Google search results, and it’s constant steady expansion, the Graph is not something that B2B marketers can afford to ignore.
By Nate Dame

New Google Ranking Algorithm Checks Facts, Not Links

Google is experimenting with new trust signals that will rank websites based on truth, not links. Could this ranking factor replace links? The implications for online marketing and SEO could be huge.
By Nate Dame

What Google’s Recent “Avoid Link Building” Statements Really Mean

The SEO corner of the internet has been abuzz for more than a week now because Google’s John Mueller addressed the topic of link building in a vague, almost contradictory kind of way. And marketers are — rightly so — asking what it means.
By Nate Dame

How to Change What Google Displays About Your Brand

Google is changing how users interact with your brand online, and too many marketers and business owners are sitting on their hands and letting it happen. Learn how to take control of what Google displays about your brand.
By Alexis Wisniewski

What is Google’s Knowledge Graph? A Definition for Marketers

Google’s Knowledge Graph is changing the way people use search engines, shifting expectations online, and threatening internet marketing as we know it. Is your brand or business meeting the changes, or is the Graph still a bit of a mystery?
By Nate Dame

What Google’s New Deal with Twitter Means for Your SEO

Google and Twitter recently struck an agreement that means we might start seeing tweets in SERPs again. What does this mean for your SEO and/or your social strategy? Boost your mini-content and improve your Twitter authority to get a head start!
By Alexis Wisniewski

Mobile Searchers Skip #1 Result & More: Recent SEO News in 4 Visuals

Quick! Swap out that big, foam finger for one that reads, “WE’RE #2!” and make sure you’re paying attention to your co-citations! Here are a few quick SEO-related headlines you may have missed, and a note on how they might update our strategies in the near future.
By Nate Dame

5 Inbound Principles that Generate More Leads

Discover how five inbound marketing principles can optimize your content marketing strategy at every stage of the funnel - from empowering your audience, to establishing trust where your competitors can't, to always being visible at just the right time.Convert more leads, and close more business.
By Alexis Wisniewski

3 Shut-Downs: International Pressure Mounts Against Google

From censorship and email scams in China, to restrictive legislation in Spain and Russia, Google is not universally welcome. As the pressure mounts, everyone from investors to SEO professionals are waiting to see how the company will withstand the barrage.
By Alexis Wisniewski

11+ Fundamentals of Website Design and SEO

SEO isn't all about keywords, links, and content. The design of your site - from how you format images to the colors you choose - can have a surprisingly positive (or negative!) effect on your SEO efforts. Make sure you know these 11+ fundamentals, so your design doesn't sabotage your rankings!
By Nate Dame

All I Want for Christmas: An SEO Wishlist

What are you hoping to find under the tree this Christmas? A tech toy? Something that sparkly? Our team is hoping for keywords and blogs. Check out our fun SEO wish list and let us know what's on yours!
By Alexis Wisniewski

Neil Patel’s Favorite WordPress Plugins

Analytics expert Neil Patel recently shared his top five WordPress plugins. I reviewed the list, adds some SEO insight, and adds a sixth that Neil missed. If your site runs on WordPress, make sure you’re familiar with these options so you can maximize SEO, security, analytics data, and more.
By Nate Dame