The Propecta Blog

What is Account Based Marketing and What Does It Mean for SEO?

If there’s one thing that every marketer can agree on, it’s that marketing is always changing. Core concepts about communication and relationships may stay the same, but as our tech advances it reshapes how those strategies are expressed. Perhaps no one knows that better than Jon Miller. The former CMO and Co-Founder of Marketo (and […]

By Nate Dame
January 4, 2016

5 SEO Metrics that Matter for 2016

As 2015 comes to a close and businesses review year-end metrics, marketing blogs are full of predictions for the new year: what will happen, what best practices will develop, what Google might come up with next. That’s all well and good, but the fact is, predictions aren’t necessary to start looking ahead at for 2016. […]

By Nate Dame
December 29, 2015

Google’s RankBrain and the Future of SEO

It’s no secret that Google has been heavily invested in artificial intelligence research for years, and now we know why (at least in part). RankBrain is the latest addition to Google’s Hummingbird algorithm: an artificial intelligence program that that has been helping deliver Google search results since the beginning of this year. While it has […]

By Nate Dame
October 27, 2015

Behind the Scenes at Propecta’s Staff Retreat [Pictures]

What a week! Last week I had the pleasure of hosting what is probably the most talented, creative, and committed team of marketers in the country. The event was Propecta’s annual staff retreat at our headquarters in beautiful Lake Geneva, Wisconsin. The team had an incredibly productive three days discussing everything from process improvements, growth […]

By Nate Dame
September 4, 2015

8 SEO Best Practices for SaaS Product Pages

Can I be honest on the internet? Get something off my chest? Most of the SaaS product pages I’ve seen are all wrong (and it seems to be contributing to a serious bit of SEO slander). Let me explain. And then let me help you fix it. (To be clear, and to prevent disappointing anybody, […]

By Nate Dame
April 28, 2015

6 Mini Case Studies: How Leading Companies are Adapting to the Mobile User

How are you reading this, right now? Statistically speaking, many of you are mobile. Is your brand ready for the mobile world? Are you meeting buyers on their terms, creating content for every context, and removing barriers inherent in small touch-screens? 64% of decision makers regularly read email on mobile devices. Mobile accounts for roughly […]

By Rebecca Levinson
April 21, 2015

How Every Blog Posts Can Earn SEO Traffic

It’s almost a universally accepted truth that most blog posts get a traffic spike the day or week they are published and promoted, and then fade into obscurity in the ever-increasing sea of online content. Even some SEO-savvy marketers are having an increasingly harder time creating content that stands out from the general banality of […]

By Nate Dame
April 15, 2015

Google’s Mobile Update Will be Bigger than Penguin & Panda

It’s coming … Google’s new mobile-usability ranking hits the web on April 21, and marketers and webmasters are hard at work updating and fine-tuning their websites. The new algorithm will give priority (in mobile search) to pages and sites that are mobile-responsive—for obvious reasons. We’ve already discussed why Google is prioritizing mobile-friendliness and what marketers […]

By Alexis Wisniewski
March 24, 2015

We’ll Never Win! Google’s AI can Beat Atari Games

Last month, a team of Google scientists unveiled a deep-learning algorithm called DQN—a general purpose, self-educating computer program that is killing it at Atari. (Are you thinking what I’m thinking? Thought so.) DQN is running on a high-end desktop computer with two notable advances: Q-learning is a positive-reinforcement learning method by which the program constantly […]

By Nate Dame
March 19, 2015

3 Things B2B Marketers Must Do to Stay Ahead of Google

Google’s Knowledge Graph has yet to fully invade the B2B world, but it does have a dramatic impact on the average decision maker’s purchase process. Because of it’s current reshaping of Google search results, and it’s constant steady expansion, the Graph is not something that B2B marketers can afford to ignore. An up-to-date understanding of […]

By Nate Dame
March 10, 2015

New Google Ranking Algorithm Checks Facts, Not Links

Over the weekend, NewScientist reported that Google has already developed a process to determine the trustworthiness of websites based not on the quality or number of backlinks, but by the validity of the facts on the page. (This algorithm news has hit mainstream and tech news sites, but it doesn’t seem to have reached the […]

By Nate Dame
March 4, 2015

Confirmed: Websites with Poor Mobile Usability Will Soon Lose Rankings

Last week, Google announced that mobile-friendliness is about to become a serious ranking factor for mobile searches. This is more than geeky SEO news: this is a wake-up call for brands of all sizes. And Propecta is helping business prepare with a limited number of no-obligation, hand-built Mobile Usability Action Plans, available on a first […]

By Nate Dame
March 2, 2015

What Google’s Recent “Avoid Link Building” Statements Really Mean

The SEO corner of the internet has been abuzz for more than a week now because Google’s John Mueller addressed the topic of link building in a vague, almost contradictory kind of way. And marketers are — rightly so — asking what it means. If you haven’t already seen the quote (and the YouTube embeds) […]

By Nate Dame
February 26, 2015

How to Change What Google Displays About Your Brand

If someone were going to redesign your company’s website, you would demand to have a voice in the process. The website is your brand’s first impression, online storefront, and unique voice in the digital marketplace. You would never let someone change it without being directly involved. But the truth is, someone is changing how users […]

By Alexis Wisniewski
February 24, 2015

What is Google’s Knowledge Graph? A Definition for Marketers

Google’s Knowledge Graph is changing the way people use search engines, shifting expectations online, and threatening internet marketing as we know it. Is your brand or business meeting the changes, or is the Graph still a bit of a mystery? What is the Knowledge Graph? Google’s primary goal has always been to deliver the most […]

By Nate Dame
February 19, 2015

What Most Marketers Don’t Know: The Knowledge Graph and the Future of SEO

Google’s Knowledge Graph has been changing the search result landscape for years, but some marketers aren’t even aware of it, and few know exactly what it is and how it works. The marketing community in general is still wrestling with what to actually do with the Knowledge Graph, and even some of the SEO-savvy are still […]

By Nate Dame
February 17, 2015

What Google’s New Deal with Twitter Means for Your SEO

Google and Twitter struck an agreement last week that means more tweets could potentially reappear in Google search results. The deal provides a wealth of new content (i.e. a live stream of every tweet) for Google and a ton of promotion for Twitter, but what might it mean for SEO? This could be an opportunity […]

By Alexis Wisniewski
February 12, 2015

What Pixar’s 22 Storytelling Rules Teach Us About Content Marketing

If anyone knows how to create high-quality content, it’s Pixar. (Their 14 feature films have been nominated for 211 awards — although they only won 210.) A few years ago, storyboard artist Emma Coats tweeted 22 nuggets of storytelling wisdom she picked up in her years at Pixar’s studios. They’ve been retweeted, compiled into SlideShares, […]

By Nate Dame
February 5, 2015

Mobile Searchers Skip #1 Result & More: Recent SEO News in 4 Visuals

Quick! Swap out that big, foam finger for one that reads, “WE’RE #2!” and make sure you’re paying attention to your co-citations! (Did you know you had co-citations?) Here are a few quick SEO-related headlines you may have missed, and a note on how they might update our strategies in the near future. Mobile Users […]

By Nate Dame
January 26, 2015

5 Inbound Principles that Generate More Leads

As the marketplace continues to evolve, more of the sales funnel has been pushed back into Marketing’s territory. Inbound marketing strategies have been the savvy response to increasing demand, but the ethos of inbound reaches beyond “awareness.” From building the right audience to improving communication, the principles of inbound can help you convert more leads […]

By Alexis Wisniewski
January 20, 2015