The Propecta Blog

What Google’s Recent “Avoid Link Building” Statements Really Mean

The SEO corner of the internet has been abuzz for more than a week now because Google’s John Mueller addressed the topic of link building in a vague, almost contradictory kind of way. And marketers are — rightly so — asking what it means.
By Nate Dame

How to Change What Google Displays About Your Brand

Google is changing how users interact with your brand online, and too many marketers and business owners are sitting on their hands and letting it happen. Learn how to take control of what Google displays about your brand.
By Alexis Wisniewski

What is Google’s Knowledge Graph? A Definition for Marketers

Google’s Knowledge Graph is changing the way people use search engines, shifting expectations online, and threatening internet marketing as we know it. Is your brand or business meeting the changes, or is the Graph still a bit of a mystery?
By Nate Dame

What Google’s New Deal with Twitter Means for Your SEO

Google and Twitter recently struck an agreement that means we might start seeing tweets in SERPs again. What does this mean for your SEO and/or your social strategy? Boost your mini-content and improve your Twitter authority to get a head start!
By Alexis Wisniewski

Mobile Searchers Skip #1 Result & More: Recent SEO News in 4 Visuals

Quick! Swap out that big, foam finger for one that reads, “WE’RE #2!” and make sure you’re paying attention to your co-citations! Here are a few quick SEO-related headlines you may have missed, and a note on how they might update our strategies in the near future.
By Nate Dame

5 Inbound Principles that Generate More Leads

Discover how five inbound marketing principles can optimize your content marketing strategy at every stage of the funnel - from empowering your audience, to establishing trust where your competitors can't, to always being visible at just the right time.Convert more leads, and close more business.
By Alexis Wisniewski

3 Shut-Downs: International Pressure Mounts Against Google

From censorship and email scams in China, to restrictive legislation in Spain and Russia, Google is not universally welcome. As the pressure mounts, everyone from investors to SEO professionals are waiting to see how the company will withstand the barrage.
By Alexis Wisniewski

11+ Fundamentals of Website Design and SEO

SEO isn't all about keywords, links, and content. The design of your site - from how you format images to the colors you choose - can have a surprisingly positive (or negative!) effect on your SEO efforts. Make sure you know these 11+ fundamentals, so your design doesn't sabotage your rankings!
By Nate Dame

All I Want for Christmas: An SEO Wishlist

What are you hoping to find under the tree this Christmas? A tech toy? Something that sparkly? Our team is hoping for keywords and blogs. Check out our fun SEO wish list and let us know what's on yours!
By Alexis Wisniewski

Neil Patel’s Favorite WordPress Plugins

Analytics expert Neil Patel recently shared his top five WordPress plugins. I reviewed the list, adds some SEO insight, and adds a sixth that Neil missed. If your site runs on WordPress, make sure you’re familiar with these options so you can maximize SEO, security, analytics data, and more.
By Nate Dame

10 Best Practices to Optimize Resource Centers for SEO

Marketers are flocking to resource centers as the holy grail of lead generation and SEO, and for good reason. But how do you actually start building one? Learn the keys to structuring your resource center, and to creating the right kind of content for it, so you can build a library of resources that will work hard for your brand and your audience.
By Nate Dame

6 Resource Centers Reviewed – Pros, Cons, and Takeaways

Take a tour of six great online resource centers, and discover how to apply their strengths to (and avoid their weaknesses in) your own brand's resource center. Key takeaways will help you build or renovate a resource center that will boost your SEO, and create an unforgettable user experience for your audience.
By Nate Dame

4 Recent SEO Visualizations You May Have Missed

Don't miss Rebecca's monthly round-up of the top SEO news and insights. This month, step up your content A-game with keyword strategies, synonyms, and the latest SERP eye-tracking study.
By Rebecca Levinson

5 Ways SEO is Like Surviving a Zombie Apocalypse

You've been diligently preparing for the impending zombie apocalypse, but putting off scary things like improving your SEO. Little did you know, your survival training has also been preparing you to up your SEO game in 2015. Kind of like Karate Kids ... but with zombies.
By Rebecca Levinson

Oh The Horror! Scary Google Predictions for 2015

Google announcements can be the stuff of SEO nightmares. As the Data Vault grows, and the AI investments increase, what might Google be up to in 2015? Google Diet? Google Dating? Predictive Purchases? The experts at Propecta share their best guesses (okay, not really) about some scary announcements the data giants could make next year!
By Alexis Wisniewski